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Trusted Business Advisors, Expert Technology Analysts


We offer services that fall into these primary categories: Thought Leadership; Primary Research; Customer and Technology Validation; Emerging Market Analysis; Consulting; Reports; Other. If you are interested in any of our services, please contact us and we will get back to you shortly.

Thought Leadership

Taneja Group is well known for its thought leadership capabilities. Over the past 15 years we have helped to pioneer and create new market categories, such as Wide Area File Services (which later evolved into WAN Optimization), Data Deduplication (in conjunction with the launch of Data Domain), and HyperConvergence (working closely with Nutanix and other early players in the space). Beyond creating new categories, we frequently write industry-level, thought leadership articles published in major business and trade publications, in which we take a position on controversial topics, call out an emerging market trend or discontinuity, or predict where a market or technology is headed. Where possible, we back up and validate our opinions with quantitative and qualitative primary research. Our thought leadership initiatives help to support the growth of emerging markets and enable vendors and end users alike to anticipate and take advantage of new opportunities, long before they become widely visible or acknowledged.

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Primary Research

Taneja Group conducts end-user research to understand how certain products are performing, and to gain greater insights into topics such as current IT issues, unmet needs, reactions to specific company’s products, budget status, future budget trends, and new technology absorption rates. Some studies are conducted as a matter of routine and results made available to all our clients, while others are conducted by Taneja Group on behalf of a specific client or a group of clients (multi-client study). In the latter case, the results are only made available to study sponsors. Some studies are conducted in conjunction with one or more relevant publications, others with trade associations.

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Customer and Technology Validation Services

Taneja Group can validate a vendor’s solution through a vehicle we call a Customer Validation Field Report (CVFR). Often it is hard to duplicate a real-world workload scenario in a lab environment, so we validate the solution through an extensive customer interview process. Consider the CVFR a customer reference study on steroids. We interview 5-8 customers and tease out how they uniquely use a vendor’s solution and critical features they rely on to make the solution unique. We then tailor a report that validates the solution across numerous customers representing the target industries the vendor is trying reach. These reports can greatly reduce time to sales. Taneja Group can also conduct Technology Validation Studies (TVS) on behalf of our Technology Vendor clients. These hands-on tests can be conducted in an independent lab, the public cloud, or the client’s lab, depending upon a number of factors. The results are interpreted by our analysts and a report presented to the client. Generally, our clients ask for this service when their product has significant advantages over its competitors in performance, price/performance, scalability, ease-of-use or other functionality. Third party validation makes it easier for clients to gain credibility in the market with the IT End User who is likely to trust independent test results over vendor hype.

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Emerging Markets Analysis

Taneja Group conducts qualitative and quantitative research to determine the likely growth and impact of emerging markets. Our emerging market analysis is used by a range of clients, from startups to large enterprises, to determine the market potential for new technologies they create. We leave the forecasting of mature markets to other analyst firms that specialize in numbers. Our focus is on emerging markets only. An example of an emerging market that we recently assessed is multi-cloud primary storage.

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Consulting Services

Consulting Services are available to all our clients: End Users, Technology Vendors, Institutional Investors and VCs. Each client engages us for a different purpose. Some ask us for additional help beyond that available under our standard services. This may include deep competitive analysis or market sizing for a very disruptive technology. Others ask us to find them a potential buyer or a suitable partner. The list goes on. If the activity is not covered under our regularly offered services, it can be dealt with under Consulting.

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We write a variety of reports that include Opinion, Industry Article, Product Profile, Solution Profile, Technology Brief, Technology in Depth, Field Report, Product in Depth and Technology Validation Report (hands on lab testing). We also do extensive survey-based reports that we call a Multi-Client Study. Some reports are written pro-actively, others are requested by a client. Custom Consulting projects are our specialty. As are Due Diligence conducted on behalf of a Venture Capitalist. IT comes to us with questions of strategy/product or technology. Our team is capable of taking on major consulting projects or assisting with a single event, such as the launch of the company. We work closely with a vendor’s PR firm for maximum effectiveness.

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Other Services

All of our clients can engage us to speak at appropriate events (sales meetings, launch events, user group meetings and the like). We speak often at tradeshows and other industry events. We also provide Consulting Services to Institutional Investors, hedge funds managers and other Wall Street professionals.

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