Are You Making Money With Your Object Storage?
Object storage has long been pigeon-holed as a necessary overhead expense for long-term archive storage, a data purgatory one step before tape or deletion. In our experience, we have seen many IT shops view object storage more as something exotic they have to implement to meet government regulations rather than as a competitive strategic asset that can help their businesses make money.
Normally when companies invest in high-end IT assets like enterprise-class storage, they hope to re-coup those investments in big ways like accelerating the performance of market competitive applica-tions or efficiently consolidating data centers. Maybe they are even starting to analyze big data to find better ways to run the business. There are far more opportunities to be sure, but these kinds of “money-making” initiatives have been mainly associated with “file” and “block” types of storage – the primary storage commonly used to power databases, host office productivity applications, and build pools of shared resources for virtualization projects. But that’s about to change. If you’ve intentionally dismissed or just over-looked object storage it is time to take deeper look. Today’s object storage provides brilliant capabilities for enhancing productivity, creating global platforms and developing new revenue streams.
Object storage has been evolving from its historical second tier data dumping ground into a value-building primary storage platform for content and collaboration. And the latest high performance cloud storage solutions could transform the whole nature of enterprise data storage. To really exploit this new generation of object storage, it is important to understand not only what it is and how it has evolved, but to start thinking about how to harness its emerging capabilities in building net new business.
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