Join Newsletter
Trusted Business Advisors, Expert Technology Analysts

Taneja Blog

Taneja Blog / Data Center Systems / Software Defined/Virtualized Infrastructure

HP gives a free license for 1TB StoreVirtual VSA license to all Intel Xeon E5 V3 users

In a gutsy move characteristic of an increasingly scrappy HP the company announced on September 23rd that they will give away a 1TB license for StoreVirtual VSA to any and all servers that are based on Intel Xeon E5 V3 processor technology. They specifically called out servers from Dell, IBM and Lenovo and of course their own Proliant Gen9 but users of any other brand of server based on this processor technology are eligible to download the VSA for free. This move makes available to the world, especially to the smaller companies and remote offices of larger enterprises, an easy way to create a shared pool of storage and thereby get into the server virtualization game that is critical to their future. Many in these target markets have been unable to jump into the server virtualization foray because they don't want to spend the money (or develop the expertise) needed to deploy the required SANs. Now they can. More so than anything else this brave move on the part of HP will accelerate the industry's move into SDS and give HP a footprint in thousands of IT shops that may never have bought storage or servers from HP.

For those of you watching the development of Software Defined Storage (SDS) you might remember that LeftHand Networks, which has been a part of HP since 2008, was the first storage company to convert its scale-out iSCSI storage product into a pure software offering that could run on any x86 hardware and use any storage, internal or external to the server. Granted there were other technologies in the market at that time (Datacore's Symphony and IBM SVC come to mind immediately) that would fall in our definition of SDS but those products were more focused on bringing heterogeneous storage under one umbrella. LHN's product, on the other hand, was clearly targeted at users who wanted to create a shared pool of storage using storage capacity trapped behind standard servers. In the hands of HP the StoreVirtual VSA has certainly enjoyed success, based on market shares, but a move like this will open up the floodgates and prepare them for the upcoming battle against the recently announced VSAN from VMware. The fact that VMware VSAN is a priced item and has to be sold (rather than something that simply comes with a new server) puts VMware at a disadvantage. The fact that VSAN is still a relatively immature product, based on the testing Taneja Group has done in-house, gives HP the extra time advantage. In addition, the StoreVirtual VSA works with Hyper-V as well which gives customers, especially the smaller enterprises where Hyper-V is often preferred, the added choice. More than anything else, however, it gets small to medium size businesses who were waiting to jump into the server virtualization fray to do so now and start enjoying the flexibility and operational savings that accrue from that move, with little expense.

Bravo, HP! Now how will you sell Sushi? 


There are no comments to display. Scroll down to leave your own!


Leave a Comment

You must be logged in to comment. Click here to log in or register if you don't have an account.